Overview
Weather & Radar (weatherandradar.in) is one of the most visited weather platforms in South Asia, offering real-time radar, forecasts, and alerts to millions of users daily. With high-refresh behavior and massive mobile usage, the platform faced challenges in fully monetizing its ad inventory.
Main Geos
India, US, CanadaMonthly traffic
5.8MCategory
News / Weather
Challenge
A leading weather service, with tens of millions of daily pageviews, was struggling to properly monetize its massive reach.
They relied mostly on direct demand and limited header bidding, but their eCPMs were stagnating, especially on mobile and during off-peak hours.
They also faced issues with ad latency, affecting user experience during quick page reloads.
What we did
Pubcircle integrated a fully customized Universal Wrapper, tailored for high-traffic, high-refresh environments.
We activated GeoRoute™ to segment traffic across top-performing demand partners in key Asian markets.
On top of that, we deployed RefreshBoost™ optimized for fast sessions, and used SmartMatch Engine™ to adjust formats dynamically across device types.
Results after 4 month
+72% eCPM growth on mobile
Overall revenue increased by 54%
Ad latency reduced by 40% thanks to optimized wrapper load
Fill rate reached from 71% to 93% across all placements
Publisher Comment
“Pubcircle scaled perfectly to match our daily traffic volume. We saw better monetization across the board — and the system runs incredibly smoothly.”