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Weather & Radar India Maximizes Revenue with Pubcircle’s High-Scale Monetization Suite

Weather & Radar India Maximizes Revenue with Pubcircle’s High-Scale Monetization Suite

Weather & Radar India Maximizes Revenue with Pubcircle’s High-Scale Monetization Suite

Overview

Weather & Radar (weatherandradar.in) is one of the most visited weather platforms in South Asia, offering real-time radar, forecasts, and alerts to millions of users daily. With high-refresh behavior and massive mobile usage, the platform faced challenges in fully monetizing its ad inventory.

  • Main Geos
    India, US, Canada

  • Monthly traffic
    5.8M

  • Category
    News / Weather

Challenge

  • A leading weather service, with tens of millions of daily pageviews, was struggling to properly monetize its massive reach.

  • They relied mostly on direct demand and limited header bidding, but their eCPMs were stagnating, especially on mobile and during off-peak hours.

  • They also faced issues with ad latency, affecting user experience during quick page reloads.

What we did

  • Pubcircle integrated a fully customized Universal Wrapper, tailored for high-traffic, high-refresh environments.

  • We activated GeoRoute™ to segment traffic across top-performing demand partners in key Asian markets.

  • On top of that, we deployed RefreshBoost™ optimized for fast sessions, and used SmartMatch Engine™ to adjust formats dynamically across device types.

Results after 4 month

  • +72% eCPM growth on mobile

  • Overall revenue increased by 54%

  • Ad latency reduced by 40% thanks to optimized wrapper load

  • Fill rate reached from 71% to 93% across all placements

Publisher Comment

  • “Pubcircle scaled perfectly to match our daily traffic volume. We saw better monetization across the board — and the system runs incredibly smoothly.”

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