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Lance! Boosts Programmatic Revenue 
by 58% with Pubcircle

Lance! Boosts Programmatic Revenue 
by 58% with Pubcircle

Lance! Boosts Programmatic Revenue 
by 58% with Pubcircle

Overview

Lance! (https://www.lance.com.br/) is one of Brazil’s top sports media outlets, covering football, basketball, Formula 1, and more. With millions of monthly users, especially during major matches and transfer windows, the platform had strong traffic but struggled to fully capitalize on its advertising potential.

  • Main Geos
    Brazil, Spain, USA

  • Monthly traffic
    45M

  • Category
    News / Sports News

Challenge

  • Low mobile eCPMs, especially during off-peak hours and non-game content

  • Limited use of header bidding, resulting in weak demand competition

  • Lack of transparency in ad performance and no A/B testing capabilities

  • Heavy ad load, particularly on video and live match pages

What we did

Pubcircle deployed a high-performance monetization stack tailored for high-traffic, content-rich publishers:

  • Universal Wrapper supporting Prebid.js, OpenRTB, and VAST across all formats

  • GeoRoute™ to optimize SSP calls by geo, time of day, and device

  • SmartMatch Engine™ to dynamically select the best ad size and format per impression

  • RefreshBoost™ to increase impression volume without hurting UX

  • Real-Time Dashboard for full revenue transparency, eCPM monitoring, and fill rate control

Results After 3 Months

  • Mobile eCPM increased from $0.98 → $1.65 — a 68% uplift

  • Overall revenue increased by 58%

  • Ad load time decreased by 35%, improving UX on live and video-heavy pages

  • Fill rate improved from 76% → 94%

  • Full transparency and control via Pubcircle’s real-time dashboard

Publisher Comment

  • “With Pubcircle, we didn’t just grow revenue — we also improved user experience. Their tech is built for high-speed, high-impact content like ours.”

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