Overview
Dash Fight (dasdashfight.com), a fast-growing hub for competitive fighting game news, rankings, and esports content, was building a solid audience in North America and Europe. Despite strong traffic from gaming enthusiasts and event followers, the site struggled to fully monetize its inventory through traditional networks.
Main Geos
USA, United Kingdom, CanadaMonthly visitors
400KCategory
Games / Computer & Video Games
Challenge
Undervalued Gaming Traffic
DashFight was using a general ad network that delivered low CPMs (~$0.60), far below what their niche deserved.Limited Adops Infrastructure
Without a dedicated monetization team, the publisher lacked the tools and knowledge to optimize placements or test new strategies.
Lack of Transparency
The team had no visibility into ad performance metrics, making it hard to take data-driven action.
What we did
Pubcircle's Smart Monetization Stack
Pubcircle came in as a full monetization partner — delivering the tools, tech, and support DashFight needed to take control of their ad revenue.Universal Wrapper Integration
Connected DashFight to top-performing SSPs and Google AdX, instantly increasing competition for their gaming traffic.SmartMatch Engine™
Dynamically optimized ad sizes and formats based on in-session behavior and performance data.Real-Time Dashboard
Gave the team full visibility into performance: eCPM, fill rate, revenue, and demand partner stats.IVT Filtering & Compliance
Ensured clean inventory and full alignment with Google’s monetization policies.
Results After 3 months
eCPM nearly doubled
$0.61 → $1.18Full control over monetization with real-time performance insights
Bounce rate dropped by 14% thanks to better ad formatting and UX
DashFight unlocked premium demand channels aligned with their gaming audience
Publisher Comment
“We built DashFight for the FGC community — not for ad optimization. Pubcircle helped us unlock our site's full potential without pulling us away from the content and tournaments our users care about.”