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Dash Fight Boosts Revenue and Transparency with Pubcircle

Dash Fight Boosts Revenue and Transparency with Pubcircle

Dash Fight Boosts Revenue and Transparency with Pubcircle

Overview

Dash Fight (dasdashfight.com), a fast-growing hub for competitive fighting game news, rankings, and esports content, was building a solid audience in North America and Europe. Despite strong traffic from gaming enthusiasts and event followers, the site struggled to fully monetize its inventory through traditional networks.

  • Main Geos
    USA, United Kingdom, Canada

  • Monthly visitors
    400K

  • Category
    Games / Computer & Video Games

Challenge

  • Undervalued Gaming Traffic
    DashFight was using a general ad network that delivered low CPMs (~$0.60), far below what their niche deserved.

  • Limited Adops Infrastructure

    Without a dedicated monetization team, the publisher lacked the tools and knowledge to optimize placements or test new strategies.

  • Lack of Transparency
    The team had no visibility into ad performance metrics, making it hard to take data-driven action.

What we did

  • Pubcircle's Smart Monetization Stack
    Pubcircle came in as a full monetization partner — delivering the tools, tech, and support DashFight needed to take control of their ad revenue.

  • Universal Wrapper Integration
    Connected DashFight to top-performing SSPs and Google AdX, instantly increasing competition for their gaming traffic.

  • SmartMatch Engine™
    Dynamically optimized ad sizes and formats based on in-session behavior and performance data.

  • Real-Time Dashboard
    Gave the team full visibility into performance: eCPM, fill rate, revenue, and demand partner stats.

  • IVT Filtering & Compliance
    Ensured clean inventory and full alignment with Google’s monetization policies.

Results After 3 months

  • eCPM nearly doubled
    $0.61 → $1.18

  • Full control over monetization with real-time performance insights

  • Bounce rate dropped by 14% thanks to better ad formatting and UX

  • DashFight unlocked premium demand channels aligned with their gaming audience

  • Publisher Comment

    “We built DashFight for the FGC community — not for ad optimization. Pubcircle helped us unlock our site's full potential without pulling us away from the content and tournaments our users care about.”

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