JuliaAs the digital marketing landscape evolves continuously, guest post and link-building providers find themselves adapting to meet the growing needs of their clients. Many of these providers have started offering banner advertising as an additional service to monetize, but few understand how programmatic advertising can make it all easy. This automated ad buying process is often misunderstood or overlooked despite its ability to generate significant new revenue streams.
This is why we decided to prepare a very simple and straightforward guide that will help guest post and link-building providers understand programmatic advertising, how it works, and why it’s a truly valuable addition to their services. You will also find a step-by-step guide to seamlessly implement this powerful technology and unlock its full potential.
What is Programmatic Advertising?
Let’s start with the basics. Programmatic advertising refers to the automated process of buying and selling digital ad space. Unlike traditional forms of advertising, programmatic uses advanced algorithms and AI technology to match ads with the right audience in real time.
Types of Programmatic Advertising
Real-time bidding (RTB). RTB is an open auction where advertisers bid programmatically for ad impressions.
Private marketplaces (PMPs). More exclusive, invitation-based auctions that grant access to premium ad inventory, ensuring brand safety.
Programmatic direct. Fixed-price arrangements between advertisers and publishers for guaranteed inventory.
How it works
As a publisher, the first thing to do is to list your available ad space (inventory) on a supply-side platform or SSP or header bidding platform, which is programmatic software designed specifically for publishers to facilitate sales of their ad impressions. Include details such as ad formats available (e.g., banner, video, native), and placement options (e.g., above or below the fold). By connecting your ad inventory to a header bidding technology or SSP, you make it accessible to a global network of advertisers via demand-side platforms (DSPs).
After this, your ad impressions will be auctioned off. When a user visits your website or app, your SSP sends a bid request to multiple DSPs. This request includes information about the user (e.g., location, device type, ad format, etc).
The monetization platform then facilitates an automated Real-time bidding (RTB) auction. Advertisers’ DSPs analyze the bid request to determine if the user fits their target audience. If it’s matching, DSPs submit bids on behalf of advertisers. The monetization platform runs the auction, and the highest bidder wins.
Once the winning ad is selected, the ad is sent instantly to the user’s screen. Meanwhile, the SSP continuously monitors the ad campaign performance, optimizing pricing and placements to maximize your revenue.
From your perspective, the process is really simple as it’s all done automatically with minimum manual labor. This ensures your ad space is sold to the advertiser willing to pay the most while maintaining transparency and fairness. This automated process enables you to focus on tasks that matter while the SSP handles monetization efficiently.
Why Guest Post and Link-Building Providers Should Go Programmatic
1. It enhances your existing offerings
If you’re already providing banner advertising as part of your service range, AdTech takes it to a whole new level. It’s a data-driven, automated solution that offers to your clients:
Precise targeting. To easily reach specific audiences based on online behavior, and interests.
Better ROI. Programmatic campaigns can be optimized in real time, enabling maximum efficiency and profit.
Scalability. The opportunity to handle more clients and campaigns without increasing manual workload.
2. It increases your revenue potential
Programmatic advertising has an unprecedented potential and unlocks additional revenue streams:
Auction revenue. The most basic way to monetize your platform is to earn from advertisers bidding for your ad inventory.
Premium deals. Additionally, you can negotiate direct programmatic deals for higher rates that you can set.
Long-term partnerships. Build lasting and loyal relationships with advertisers who value the quality of your ad space and nurture these partnerships through programmatic.
3. It helps you stay competitive
Programmatic is the most innovative approach when it comes to a new era of advertising. Incorporating programmatic technologies allows you to stay ahead of competitors who rely on manual work and miss monetization opportunities. Embrace the modern and automated solutions that position you as a forward-thinking provider.
4. It streamlines your operations
Programmatic significantly reduces the manual effort associated with ad sales. It allows you to focus on things that matter most — your strategy and client relationships.
Debunking Myths About Programmatic Advertising
If you are already familiar with the concept of programmatic advertising but still fall for these common misconceptions, here is what we have to say.
“It’s too complex for me”
Yes, programmatic is an advanced technology that most link-building and guest post providers are not familiar with. Although it might seem challenging and complicated at first glance, it cannot be far from the truth. Platforms like PubCircle dramatically simplify the process of selling ad space, making this groundbreaking technology accessible to everyone who wants to stand out. Be the first one to beat the competition and offer something other providers cannot.
“Programmatic only can benefit big publishers”
This myth is very common among our clients, but programmatic is highly customizable. Small and medium-sized guest posts and link-building providers can benefit just as much as the bigger ones. Take a step forward to streamlining your advertising game with a wide range of features and a high level of automation.
“I don’t have the technical skills”
Many programmatic platforms, including PubCircle, provide easy-to-navigate and user-friendly interfaces, along with robust support and account management teams, to help you get started and maximize your programmatic experience.
Actionable Steps to Adopt Programmatic Advertising
Here are step-by-step instructions on how you can get started with programmatic advertising with PubCircle.
It’s a programmatic advertising tool created for publishers to manage, sell, and optimize their ad inventory. It automates the process of offering ad space to advertisers, ensuring publishers get the best value for their inventory while simplifying the ad placement process.
Step # 1 — Set up your account
First things first, create an account on PubCircle. The sign-up process is very fast and straightforward so it will take you a few minutes to get started with the programmatic platform.
Step # 2 — Define your goals
Clearly outlining your advertising goals and target audience is crucial. Whether you are channeling your efforts toward raising brand awareness, driving website traffic, or boosting conversions, knowing your objectives will help you achieve success and will enable your account manager to assist you along the way.
Step # 3 — Explore PubCircle tools
Once you're logged in, feel free to explore our simple and user-friendly interface and discover the wide range of tools at your disposal. From job management to advanced analytics, familiarise yourself with PubCircle's features that are designed to enable your success.
Step # 4 — Evaluate your inventory
Before diving into programmatic, assess the ad spaces you would like to monetize. List all the available spaces, such as banners, native ads, video placements, or mobile app slots, to see what you can sell. Next, understand your audience and gather insights about their demographics, behaviors, and preferences, as this data will be crucial for targeting advertisers.
Step # 5 — Customize ad preferences
Tailor the settings to align with your business goals. Set pricing floors and determine the minimum CPM (Cost Per Mille) you would love to receive for your inventory to maximize revenue. Use PubCircle’s brand safety tools to filter out categories or advertisers that conflict with your values. Decide which ad types to allow, such as video, native, or display.
Step # 6 — Launch your programmatic campaigns
Once your inventory is live on PubCircle, it will be available to a network of advertisers. From now on, you can participate in real-time bidding to attract the highest-paying advertisers, create exclusive deals with select advertisers for premium inventory through Private Marketplaces (PMPs), or offer fixed-price ad deals for advertisers seeking guaranteed placements with programmatic direct.
Step # 7 — Continuously monitor and optimize performance
Programmatic advertising is a continuous process that only benefits from regular analysis and data-based optimization. Use PubCircle’s dashboard and advanced analytics to track metrics such as impressions, CPM rates, click-through rates (CTR), and your overall revenue generated. Don’t hesitate to experiment with ad formats, placement strategies, and pricing to find what works best for you. Leverage the power of A/B testing if you are not sure which option is better.
Step # 8 — Communicate with PubCircle’s Team
You are never alone in the process. The dedicated PubCircle team is always here to assist you with any questions you might have regarding programmatic or anything concerning the platform or campaign management. Feel free to take advantage of our exceptional expertise to enhance your outcomes. Your account manager can provide you with a tailored piece of advice at any time.
Step # 9 — Expand your opportunities
Once you feel comfortable in the waters of programmatic advertising and you harvest the first successful results, consider scaling your inventory to grow your revenue. Add more ad slots or onboard additional websites/apps to PubCircle. Explore advanced features such as retargeting, geo-targeting, or video advertising to appeal to high-value advertisers. Use programmatic alongside guest posts, link-building, or other services to offer comprehensive packages to your clientele.
Benefits of Using PubCircle
Whether you’re a link builder or guest post provider, integrating programmatic capabilities into your professional routine can add tremendous value:
Access to a global pool of advertisers to gain competitive advantage and sell ad space for better rates.
Offering automated, high-revenue banner ad placements alongside traditional guest post services.
Significantly saving time by automating the sales process.
Providing transparency and real-time control to your clients, enhancing their trust and satisfaction.
Access to premium advertisers searching for high-quality inventory.
Suitable for all sizes of publishers, from small to large.
Monetizing unused ad space on your own websites.
Most importantly, by leveraging the power of AdTech, you not only diversify your revenue streams but also enhance your service portfolio, positioning yourself as a comprehensive digital marketing partner.
Final word
Programmatic advertising is more than just a buzzword; it’s a transformative tool that can open up new revenue streams for guest post and link-building providers. By understanding its benefits, recognizing its immense potential, and strategically adopting it, you can enhance your service offerings, attract more clients, and drive sustained financial and operational growth. The time to explore the power of programmatic advertising is right now!